Until I realized that if I wanted to succeed in music, I had to stop relying on other people, get in the driver’s seat and build my career like a business!
And along the way I discovered that my perception of the word ‘business’ was wrong.
Entrepreneurship is actually about serving people! And in our case, serving people with our music.
I decided to study how the ‘game’ of business is played. I’ve invested literally tens of thousands of euros in advertising, business and marketing coaching, websites, and softwares.
I have hosted sales webinars, held many sales calls with potential clients, developed and ran one-to-one programs as well as online group courses ranging in prices from €99-€1800 euros a piece, created a shit load of content, started a podcast… and made a lot of mistakes along the way!
But all this trial and error has taught me a tonne about what works and what doesn’t work.