One-to-one music career coaching
Music is your passion, and you are receiving positive reactions to the music you make (and that includes people who are not your partner, mother, or close friends ;).
Maybe you’ve even released some music already and have done live performances.
You’d love to turn this passion into an actual career. But you’re not sure how to make that happen.
Opportunities come your way, but most of them are poorly paid. And just the mere thought of negotiating or asking for a fair price makes you feel uneasy.
You dream of reaching more people with your music but struggle to put yourself in the spotlight, making self-promotion feel uncomfortable. Being visible and taking proactive steps to expand your reach, build a fanbase, and secure better-paid gigs or commissions feels daunting.
Where do you even start? Are people really waiting for you? Is there an audience for your music? And what if it doesn’t work out?
You have a million ideas but no plan. Honestly, you’re just winging it, and that eats at you because in the meantime your dreams are collecting dust.
It’s time for a change.
It’s time to seriously pursue that music career.
And Susana did not just show me my plan, she showed me, how I can make my own plan. How I can find my best way that fits to my goals.
She is the best guide I could find.
Thank you so much!”
Susana has great new perspectives and gave me a lot of helpful advices in our one-to-one coaching. It was amazing to talk to a woman who has been working in the scene for such a long time.
She deeply cares about your concern and makes you feel valued.
My favorite quote of her was: You can do a lot yourself if you have the passion, talent and drive.
Thank you for sharing your knowledge Susana!
But you dont want to do it alone!
By now, you’ve realized there’s so much more to a music career than just making music.
The music industry can be intimidating and overwhelming. You are looking for someone to guide you, someone who can show you the possibilities, help you see the immense potential in yourself and your talent, and teach you how to turn that talent into a career.
That’s where I come in! Over 20 years ago, I started my professional career as a singer and songwriter, and through trial and error, I’ve learned what it takes to build a long-lasting, successful music career.
What I often see in many music creators is that they focus mainly on developing their musical and artistic skills, but their entrepreneurial skills usually lag behind.
And if there’s one thing I have learned from building my own music career it is that those skills are vital because, unfortunately, good music doesn’t sell itself.
Additionally, making a living from your music requires having multiple income streams, as relying solely on streaming revenue is out of reach for most artists, even very successful ones. And in order to achieve that, skills like self-leadership, marketing, sales, and strategic thinking are essential.
Through my 1-on-1 program, I’ll teach you how to become the creative entrepreneur you need to be to turn your musical dreams into reality.
By the end of the 4 month Music Career Coaching program:
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You’ll have a clear understanding (and be able to articulate) who you are as an artist, who your ideal fans are, and the culture surrounding your music, allowing you to implement this across your website, social media content, and communications with festivals and other clients. This will make it easier to attract the right audience and secure gigs and commissions.
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Visibility will no longer be an obstacle because you’ll know how to create content for social media in a way that suits you, expands your reach to the right audience, and turns casual listeners into true fans eager for your new music, performances, and more.
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You’ll know what makes you unique and how to confidently communicate that, so you can stand out in your market and no longer feel insecure compared to other artists.
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You’ll have developed a promotional and action plan that aligns with your musical goals, and you’ll be actively executing that plan!
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You’ll have a growing mailing list of super fans. Not only does this allow you to stay in direct contact with your fans and promote new music, performances, etc., without relying on algorithms, but it also enables you to build a stronger bond and loyalty with your fanbase.
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You’ll have gained a completely different perspective on marketing and sales, allowing you to promote and sell yourself, your music, and related products and services from a place of confidence, connection, and shared values—without losing sleep over it!
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You’ll know how to navigate the music industry and build a profitable music business that you love, one that aligns with your values and the life and career you want to create.
In short, we’ll build a solid foundation that will benefit your entire career! The music industry is constantly evolving, and social media trends come and go, but with the skills you’ll learn during this program, you’ll always be able to weather these changes and turn them to your advantage.
As an artist and musician the business world seemed very scary and unaccessible for me. I was always hoping to magically get someone to just throw money at me just because I make art.
Susana helped me a lot with opening up to the business world. Understanding how much it can give me, finding my way in it. Showing me how an artist can stay in the whole ‘I’m doing my own thing’ energy even more when having a business.
And every time I get confused Susana has great insights due to her years of experience. Those always help me figure out my next steps.
In summary I could say that she functions as my compass in building my own creative business. Every time I risk getting lost she picks me up and gets me further.
Let’s get to know each other
Curious to find out if a music career is for you and what it would take in your specific case? Book a free Zoom call now via the button below.
During this call we will discuss your goals and determine if you and the program are a good match.
I’m looking forward to meeting you!
1:1 COACHING
4 months- 6 coaching sessions via Zoom (one every 3 weeks)
- One kick off session of 90mins + 5 sessions of an hour
- 6 Months Access to online course materials in the BCFA Acadamy
- Whatsapp support for the duration of the program (4 months access)
- Option to pay in 4 monthly payments of €375,-
- *Price includes 21% NL VAT when applicable
I first met Susana looking for information regarding how to approach and work with vocalists in my genre (Trance).
Given her legendary status as a Trance vocalist and producer herself, this seemed an obvious fit for me and my immediate, tactical objectives in my musical career.
What I got was a mentor, coach, and (indeed) friend who took a personal interest in my success as a music professional and who became an advocate for me in developing the skills and mindset essential to get the results I was after.
I’ve since had a track picked up by a major genre label and have been able to get doors opened that I likely would never have known how to open on my own.
Further, she’s taught me techniques and given me practical knowledge that has set the stage for more growth and success on my path.
Susana has lived the journey herself. She understands the emotional rollercoaster ride that building a musical career can be and the impact that it can have on the artist. She handles this both professionally and with the care of a big sister.
She’s a pro, a gifted artist, an experienced businessperson, and a giving teacher.
What I appreciate about Susana is that she’s real. She has walked the walk herself. Not only does she offer a step by step plan to help take the guesswork out of growing your music career, she is also very open about the ups and downs of her own journey, which I have found to be very helpful.
Especially her philosophy of building a music career that fits who you are, without burning yourself out, speaks to me.
The process of building a music career can get overwhelming and make me feel insecure at times, but Susana’s mental support helps me to find balance and keep it sustainable.
Sure, on the internet and YouTube you’ll find a lot of free information, tips and tools about building a music career, but it can be hard to find your way through them.
For me the value of Susana’s program is the combination of the step by step plan offered in The Journey and the mental support offered by Susana in the coaching sessions.
So, who am I to teach artists anything? 😉
Hi, I’m Susana. I am a singer, topline writer and performer with over 18 years experience in the music industry as one of the top vocalists in the Trance scene
(kind of gave away my age there, lol)
I have collaborated with DJ’s, songwriters and musicians from all over the world and have been fortunate to perform live in many countries!
(That’s me in the picture below, on the Tomorrowland Mainstage in 2019).
I feel extremeley blessed to have been able to build a sustainable career and make a living doing what I love most: songwriting, singing and performing!
Something I’ve been dreaming about since I was a little girl.
Embracing myself as a creative entrepreneur and leveraging social media and online marketing to grow a super loyal fanbase and build multiple income streams is what has helped me do so! (besides of course my music and vocal abilities).
And all of that while being an introvert.
And without mainstream success!
