Gain exposure. Reach the right audience. Build a faithful following of super fans.

Do you recognise yourself in one or more of the following statements?

You’re dreaming of a sustainable career in music.

You’ve been posting on social media with little to no interaction or results.

You want to reach more people with your music and grow your following.

You want to build your online presence to land more projects and bookings.

You wish you could spend less time on social media, and more time on making music.

You cringe at the thought of marketing and selling.

You’ve been told it takes mainstream success to survive as an artist.

You’re starting to fear no one really cares about your music.

You’ve boosted posts but it didn’t lead to new followers or sales.

You understand building a loyal fanbase is vital to a sustainable music career but you’re not sure how to achieve this.

If the answer is ‘yes’, then you have come to the right place!

Once you have mastered the art of creating quality songs, the next key to a sustainable career in music is having a loyal fanbase.

The good news is: because of the internet this is now within every artist’s reach.

That being said, there are still a lot of artists who struggle to get real, lasting results.

First of all putting yourself out there and becoming visible online is not something that comes natural to everyone.

There’s a lot of conflicting information out there.

And it’s easy to get overwhelmed by all the different platforms.

Trust me, I get it.

I have been there too.

Photo by Momenttom.com

Hi I am Susana!

I have over 15 years experience in the music business, as a Dance music vocalist and the past couple years as an online entrepreneur, social media director and online marketing coach for artists as well.

Trying to make it as a female singer in the male DJ dominated Dance music industry, I discovered the internet as a way to profile myself in the scene and build my own fanbase early on (who here remembers MySpace?!)

Even though I have always believed in the opportunities of the internet for us artists, I am also well aware of the challenges. I experienced them first hand.

But I wasn’t going to let that stop me…

What really made a difference for me was when I started to put time and effort into learning the ins and outs of online marketing. Instead of just winging it.

That was the moment I started to see actual, lasting results!

Fast forward a couple years and I now have a highly engaged loyal fanbase that allows me to promote my music independent from record labels, traditional press or expensive PR companies.

And the best part is, you can do so too! With the help of my 8 week online Build & Boost Your Fanbase course [startdate April 17th, 2020].

Continue reading for more info!

I get it. You’d much rather spend your time making music instead of marketing and selling it.

But if you are serious about your career in music it’s time to get serious about online marketing as well.

I assure you, when you know which strategies actually get you results, building a fanbase online doesn’t have to take up much of your time!

And the good news is: there’s no need for you to invest time and effort into researching these strategies either.

I have already done that for you! 🙂

And I’m teaching all of them in my 8 week online ‘Build & Boost Your Fanbase’ course (start date April 17th 2020).

Scroll down to see what’s inside the course.

“This course is great for new artists starting out or those who have been at it for a while but getting nowhere. It forces you to change your perspective on how to engage your audience and how to market to them without being a sales manager. It really helped me engage with my audience and I am building my audience steadily and consistently now.”

David Hunt

DJ/Producer (Build & Boost Your Fanbase student 2019)

You will learn:


The biggest mistakes artists make when promoting their music online and how to avoid them


The key to generating massive engagement with your posts


How to get organic traffic to your Facebook page


How to use Facebook ads to grow and engage your fanbase


Why Facebook isn’t ‘dead’


How to properly promote yourself and your music on Facebook


How to build a loyal fanbase that will help you thrive


Why you should never boost a post


What to post and when to post on Facebook


Why you should build an email list and how to get started


How to start treating your music as a proper online business

Grow an engaged fanbase of die hard fans eager to stream your music, attend your shows and buy your merchandise.

Discover social media as a creative outlet for you to tell stories and build a community with your fans!

Join now and stop wasting time, energy and money on:


Begging for likes, shares and comments


Spamming people with your music hoping it will go viral


Boosting posts


Buying fake likes and followers


Ineffective strategies


Winging your online promotion


Feeling overwhelmed by all the possibilities


Feeling frustrated with the lack of interaction and overall results


Viewing online promotion as a chore

Course contents

Module 1 | Basic Principles & Ground Work

Module 2 | Facebook Basics

Module 3 | Facebook Business Manager

Module 4 | Facebook Ads: Build Your Fanbase


Module 5 | Facebook Ads: List Building Kickstart


Module 6 | Evaluate Your Ads

Bonus Module | How I Promote My Releases (Organic Strategies)

Gain social proof that can help you land projects and bookings.

The course starts April 17th 2020!

Special Offer

These are difficult times for artists worldwide.

Gigs, lessons and other projects are being cancelled. 

At the same time this crisis shows us more than ever the value of building your music business online.

And because I am so passionate about this subject and I want to help you help yourself, I have decided the following: 

For the current round of the course I am offering a 50% #stayhome discount on the regular price! Making the investment not €297,- but only €147,-.

As soon as you sign up you will get access to the online academy and the first module. So you can start growing your fanbase immediately!

More details about the course can be found at the bottom of this page.

So what are you waiting for? Click ‘sign me up’ to join! 🙂

Special limited time #stayhome offer*!

Now from €297,- for only €147,-!

*Enrolment for the course ends Sunday April 19th 23.59pm CEST. 

The course is really informative and useful. No matter whether you already have a fanbase and want to learn how to boost it and promote your music in the most effective way, or if you’re starting from scratch with a brand new musical project and need to build a whole new fanbase from scratch!

It’s also a great course for learning to be more conscious, systematic and organized about how to promote your music – and how to communicate with your audience in the best way.

It has been such a pleasure to learn about these things, and Susana is really good at explaining things so that they make sense.

I really recommend this course!

Stine Grove

Vocalist/ songwriter [Build & Boost Your Fanbase student 2019]

How do I know this course is right for me?*

This course is suitable for:

  • A beginner dreaming of a career in music but not knowing where to start.*
  • A more established artist looking to expand their fanbase, generate more interaction with their online promotion efforts and build an email list.

*I do recommend having music ready that you can promote. This doesn’t necessarily have to be music that’s released yet (it can also be you playing acoustic versions, performing your music going live on FB or playing DJ sets) but in order to attract a fanbase people obviously need to be able to check out your sound.

Also, this course is not for you if you expect a quick fix or are not willing to put in any work.

I'm not familiar with online courses, can you explain how it works?

No problem! Let’s me explain the steps:

1) To sign up click the ‘sign me up’ button on this page.

2) It will take you to the payment page to complete your purchase. Once it’s finalised you’re in!

3) I will email you your personal login details to be able to access the online Business Coaching For Artists Academy.

3) As of Friday April 17th you will receive an email each week with a link to that week’s lessons.

4) Each module consists of (multiple) video lessons and in some cases also a work sheet.

5) And that’s it! You will have access to all the lessons for three months, so until July 17th 23.59pm CEST.

What if I can't finish all the lessons before the end of the course?

Even though Build & Boost Your Fanbase is an 8 week program, you will retain access to all the course materials for three months after the start date of the course (April 17th-July 17th 2020).

How much time do I need to set aside each week?

The course material for each module is around 1 to 1,5 hours of video lessons per week. I recommend that you do the exercises and set aside time each week to put what you have learned into practice.

However, at the end of the day the amount of time you dedicate to it weekly is entirely up to you. As explained above you have three months to finish all the lessons.

Special limited time #stayhome offer*!

Now from €297,- for only €147,-!

*Enrolment for the course ends Sunday April 19th 23.59pm CEST. 

*Still feeling a bit unsure if this course is right for you?
Don’t worry, I understand it can be scary to invest in yourself. And because I believe in the value of this course I have no problem with offering a money back guarantee until 7 days after the start of the program. 
For details check paragraph 17 of the Terms & Conditions.